The onslaught of Black Friday

  • black-friday

    With the madness of Black Friday fast approaching, we take a look at the origin, history behind the phenomenon and its journey to the UK from across the pond.

     

    In recent times, retail marketers have gone mad for the weekend post-Thanksgiving (both Black Friday and Cyber Monday), luring spenders with advertisements for flash sales and heavy discounts.

     

    So why is it called Black Friday and when did it start?

     

    The most widely accepted story is that Black Friday got its name from the accounting phrase ‘into the black’ as this was historically the time of year when retailers’ turnover would bring them into profit and ‘out of the red’ (i.e. operating at a loss.)

     

    However, it is more than likely that there’s a slightly darker story behind the name ‘Black Friday’. Some report that the name came from 1960s Philadelphia, when police and other local authorities named it such, as a reference to the heavy traffic and chaos which would hit the city the day after Thanksgiving. Others say the name ‘Black Friday’ came from the financial crash of 1869 which caused bankruptcy chaos across the US and dark times over the years afterwards.

     

    Black Friday has spawned additional shopping holidays – Cyber Monday and Giving Tuesday – also prompting significant online discounts in the run up to Christmas. And as with most modern marketing phenomena that start in the US, it rapidly caught on in the UK. Whatever its origins, it’s certainly making its impact on the UK retail sector.

     

    So why not get involved! Check out our Black Friday and Cyber Monday mad deals (of course, only whilst stock lasts!!)